Rathi joins Jupiter Money in a senior leadership role after a 7-year stint at Swiggy where he was instrumental in driving & leading product, revenue and growth.

By discussing money with everyday people, Jupiter is encouraging millennials to talk about a topic that is not spoken about enough.

The ad films highlighted the difficulties of financial management and how Jupiter can resolve them.

The films are set in situations all millennials have been in once their salary runs dry.

Jupiter has been grabbing eyeballs with IPL and digital ads. A conversation with the marketing head about disruption in the banking sector.

The ads feature the actor in a variety of yoga asanas, trying to find his zen and manage finances.