Results for 'Kellogg's'

People Spotting

People on the move: Key shifts and moves in advertising, media, and marketing in 2023

From industry titans reshuffling roles to brand overhauls, we list impactful shifts that made the news in 2023.

Taste and trial pack focus of Kellogg’s new chocolate muesli 

Marketing chief Vinay Subramanyam details how and why the brand added a chocolatey crunch to its healthy muesli portfolio.

Kellogg's adds Chocolate Muesli to breakfast lineup

Kellogg’s Chocolate Muesli will be available in a convenient trial pack size of 75gm for Rs. 60 and a larger family pack of 450g at Rs 360.

Behind Kellogg's' first tie-up with Hershey's in India

The two legacy brands have teamed up for the launch of a chocolate cereal. Kellogg’s’ Sr. director of marketing goes behind the scenes with afaqs!.

Kellogg’s collaborate with Hershey's to launch new ‘Kellogg’s Hershey’s Chocos'

The new variant will be available in a 325gm pack and is priced at Rs. 235.

ASCI clears Kellogg's campaign with tagline ‘Kuch Kar Dikhaane Ki Bhookh’

ASCI has dismissed Curefoods' complaint against Kellogg's by ruling that there was no violation of its Code.

Kellogg’s vs EatFit row: Ogilvy’s Prem Narayan gives his take

Even if the two brands were saying the same thing in a similar context, plagiarism is too much of a claim, states Ogilvy’s chief strategy officer.

Commonly used term and lacks exclusivity to any campaign, responds Kellogg’s to Eatfit’s plagiarism claim

The breakfast cereal brand has denied all allegations of plagiarism over the tagline 'Kuck Kar Dikhane Ki Bhookh.'

Curefoods claims Kellogg's copied brand tagline

Ankit Nagori, founder, Curefoods, says that he expects the people involved to take accountability and corrective action.