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Results for 'Kellogg's'
By
afaqs! news bureau
People Spotting
People on the move: Key shifts and moves in advertising, media, and marketing in 2023
From industry titans reshuffling roles to brand overhauls, we list impactful shifts that made the news in 2023.
By
Shreyas Kulkarni
Marketing
Taste and trial pack focus of Kellogg’s new chocolate muesli
Marketing chief Vinay Subramanyam details how and why the brand added a chocolatey crunch to its healthy muesli portfolio.
By
afaqs! news bureau
Marketing
Kellogg's adds Chocolate Muesli to breakfast lineup
Kellogg’s Chocolate Muesli will be available in a convenient trial pack size of 75gm for Rs. 60 and a larger family pack of 450g at Rs 360.
By
Ubaid Zargar
Marketing
Behind Kellogg's' first tie-up with Hershey's in India
The two legacy brands have teamed up for the launch of a chocolate cereal. Kellogg’s’ Sr. director of marketing goes behind the scenes with afaqs!.
By
afaqs! news bureau
Marketing
Kellogg’s collaborate with Hershey's to launch new ‘Kellogg’s Hershey’s Chocos'
The new variant will be available in a 325gm pack and is priced at Rs. 235.
By
afaqs! news bureau
Advertising
ASCI clears Kellogg's campaign with tagline ‘Kuch Kar Dikhaane Ki Bhookh’
ASCI has dismissed Curefoods' complaint against Kellogg's by ruling that there was no violation of its Code.
By
Namah Chawla
Advertising
Kellogg’s vs EatFit row: Ogilvy’s Prem Narayan gives his take
Even if the two brands were saying the same thing in a similar context, plagiarism is too much of a claim, states Ogilvy’s chief strategy officer.
By
Namah Chawla
Advertising
Commonly used term and lacks exclusivity to any campaign, responds Kellogg’s to Eatfit’s plagiarism claim
The breakfast cereal brand has denied all allegations of plagiarism over the tagline 'Kuck Kar Dikhane Ki Bhookh.'
By
Namah Chawla
Advertising
Curefoods claims Kellogg's copied brand tagline
Ankit Nagori, founder, Curefoods, says that he expects the people involved to take accountability and corrective action.
By
afaqs! news bureau
TV
#KuchKarDikhaneKiBhookh
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