Results for 'Kingfisher'


Kingfisher's launches online merchandise store KF.LIFE

From trendy apparel to captivating board games and stylish bar accessories, each item has been meticulously designed in-house.

Kingfisher ropes in Rashmika Mandanna, Varun Dhawan as brand ambassadors

The brand’s new ‘Spread the Cheer’ campaign marks Kingfisher celebrating this year as the ‘Year of the Cheer’.

United Breweries' Gurpreet Singh on liquor trends in a market caught in intermittent lockdowns

A chat with the marketing head of United Breweries is telling of the trends in the liquor industry during lockdowns and unlock.
Guest Article

The 'King' of good surrogate advertising…

The former adman recalls his Kingfisher Airlines pitch and credits Vijay Mallya for creating what he terms as the only real surrogate in the liquor category.

ASCI registers complaints against alcohol ads aired during IPL season

Complaints against eight ads for whisky, beer and white liquor brands have been registered in the past month.

New Kingfisher ad features a father-daughter pair bringing Goa to their homes

A father tries to cheer up his daughter, despairing over a failed Goa trip plan and breaks out the Kingfisher beers for a round of in-home consumption.

Kingfisher's new ad shows father-son cracking a cold one open...

The ad focuses on 'in-home' consumption of the beverage, but it can be interpreted in more than one context.

Kingfisher refreshes 'Oo La La Lala Le O' tune in work from home context

The tune first debuted in the early 90s and since then has been remixed in multiple cricket-led campaigns. Now its been remixed for lockdown.

"In India, beer is not a common man’s drink" - United Breweries' Gurpreet Singh

Singh discusses the challenges of marketing in the alcobev sector.
People Spotting

Sandeep Balan joins Spring Marketing Capital as partner - branded content