From trendy apparel to captivating board games and stylish bar accessories, each item has been meticulously designed in-house.

The brand’s new ‘Spread the Cheer’ campaign marks Kingfisher celebrating this year as the ‘Year of the Cheer’.

A chat with the marketing head of United Breweries is telling of the trends in the liquor industry during lockdowns and unlock.

The former adman recalls his Kingfisher Airlines pitch and credits Vijay Mallya for creating what he terms as the only real surrogate in the liquor category.

Complaints against eight ads for whisky, beer and white liquor brands have been registered in the past month.

A father tries to cheer up his daughter, despairing over a failed Goa trip plan and breaks out the Kingfisher beers for a round of in-home consumption.

The ad focuses on 'in-home' consumption of the beverage, but it can be interpreted in more than one context.

The tune first debuted in the early 90s and since then has been remixed in multiple cricket-led campaigns. Now its been remixed for lockdown.

Singh discusses the challenges of marketing in the alcobev sector.