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Results for 'Kingfisher'
United Breweries' Gurpreet Singh on liquor trends in a market caught in intermittent lockdowns
A chat with the marketing head of United Breweries is telling of the trends in the liquor industry during lockdowns and unlock.
The 'King' of good surrogate advertising…
The former adman recalls his Kingfisher Airlines pitch and credits Vijay Mallya for creating what he terms as the only real surrogate in the liquor category.
afaqs! news bureau
ASCI registers complaints against alcohol ads aired during IPL season
Complaints against eight ads for whisky, beer and white liquor brands have been registered in the past month.
afaqs! news bureau
New Kingfisher ad features a father-daughter pair bringing Goa to their homes
A father tries to cheer up his daughter, despairing over a failed Goa trip plan and breaks out the Kingfisher beers for a round of in-home consumption.
Kingfisher's new ad shows father-son cracking a cold one open...
The ad focuses on 'in-home' consumption of the beverage, but it can be interpreted in more than one context.
Kingfisher refreshes 'Oo La La Lala Le O' tune in work from home context
The tune first debuted in the early 90s and since then has been remixed in multiple cricket-led campaigns. Now its been remixed for lockdown.
"In India, beer is not a common man’s drink" - United Breweries' Gurpreet Singh
Singh discusses the challenges of marketing in the alcobev sector.
Sandeep Balan joins Spring Marketing Capital as partner - branded content
As brands salute Yuvraj Singh, we analyse 'Moment Marketing'
Kingfisher Rap Anthem 2019