The account will be managed by the Mumbai office of the agency.

He would report in to Atin Wahal, EVP & Head – North & East, L&K Saatchi & Saatchi.

L&K Saatchi & Saatchi won the mandate following a multi-agency pitch and will be managing JSPL’s flagship TMT Rebar and cement brand Jindal Panther.

The agency took to social media to confirm the account win, joking that the occasion called for a drink.

In a quick chat about his new ads, the CMO talks about busting the psychological barriers of first-time buyers.

Kanishka will be based out of New Delhi and will manage all brands for the region.

Anuraag Shrivastav has been appointed as VP in New Delhi and Shalaka Pradhan in Bangalore.

The agency won the mandate in a multi-agency pitch and will manage it out of its Mumbai office for a period of two years.

Our guest contributor elaborates on the whats and the whos of the trend.

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