It’s the first work from L&K Saatchi & Saatchi for the brand after being appointed its integrated agency.

The agency will also lead their social media and content strategy through their digital arm Saatchi & Saatchi Propagate.

The mandate includes all the mainline, digital and media duties.

Hindol joins the agency from Dentsu Creative where he last served as an executive vice president.

The agency will manage the full-service creative mandate for a range of products from the company.

The account will be managed by the Mumbai office of the agency.

He would report in to Atin Wahal, EVP & Head – North & East, L&K Saatchi & Saatchi.

L&K Saatchi & Saatchi won the mandate following a multi-agency pitch and will be managing JSPL’s flagship TMT Rebar and cement brand Jindal Panther.

The agency took to social media to confirm the account win, joking that the occasion called for a drink.

In a quick chat about his new ads, the CMO talks about busting the psychological barriers of first-time buyers.