The campaign showcases the agency's ability to empower brands and communities, fostering deeper connections and promoting social progress.

The agency will support Arvind's foray into a new vertical, crafting a comprehensive brand strategy that resonates with target audiences.

The campaign is conceptualised by L&K Saatchi & Saatchi.

Snehasis Bose elevated to group chief strategy officer for L&K Saatchi & Saatchi, Publicis India, and Saatchi & Saatchi Propagate.

L&K Saatchi & Saatchi, a division of Publicis Group India, manages the mandate for the campaign.

He will be based in the agency’s Mumbai office and report to Kartik Smetacek, chief creative officer at L&K Saatchi & Saatchi.

He was working as senior vice president, strategy.

The campaign films produced by L&K Saatchi & Saatchi promotes refurbished phones as a smart and sustainable choice.

The film highlights the dedication of the Reliance resQ engineers, focusing on their consistent and unwavering commitment to quickly repair electronic devices all year round.

Prior to joining L&K Saatchi & Saatchi, Debanjan was with Havas India as a group creative director.