The new ultramarine identity is inspired by the power of water and is a tribute to origins of the business, founded by Walter Landor on a ferry boat in San Francisco harbour.
“Fearless execution is crucial for business plans": Lulu Raghavan, Landor
In the latest episode of Amazon Audible podcast ‘Masters of Business’, Lulu Raghavan talks about the nuances of marketing, brand identity and brand building.