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Results for 'Lays India'
By
Ubaid Zargar
Advertising
Lay’s returns to thematic advertising with Neetu and Ranbir Kapoor
While PepsiCo aims for brand building with the campaign, the category lead explains the marketing strategy for 2024.
By
afaqs! news bureau
Brands
After Lays, Parle-G jumps on the Bunshah train with 'Bunsha-G' packaging
The influencer, known for his humorous takes and as the reel went viral, it caught Parle-G's attention.
By
afaqs! news bureau
Influencer Marketing
Bingo steps in to satisfy creator Bunshah's spicy cravings after Lay's Magic Masala disappoints him
Bingo has sent over their version of masala chips to the creator who was upset with Lay’s for reducing the spice levels of their masala chips.
By
afaqs! news bureau
Influencer Marketing
Lay’s India responds to creator Bunshah’s deinfluencing tirade against its Magic Masala variant
He was furious with the brand for reducing the spicy variant to a sweet snack.
By
Ubaid Zargar
Advertising
Lay’s elevates its Gourmet game with Saif Ali Khan’s Nawabi elegance
The brand has roped in the actor as the first ambassador for Lay’s Gourmet. Shailja Joshi, category’s director-marketing for PepsiCo, tells us more.
By
afaqs! news bureau
Marketing
Airtel prepaid customers to get 2 GB free data with Lay’s, Kurkure, Uncle Chipps and Doritos
The offer is available to all Airtel prepaid consumers across India till March 31, 2022.
By
afaqs! news bureau
Social Media
Lay's India goes on a gratitude spree
It thanks several brands on social media for their efforts during the lockdown.
By
Aishwarya Ramesh
Social Media
Zomato's 'happy rider' Sonu steals hearts on social, his smile figures on Lay's packs
As Zomato's Twitter DP was replaced with Sonu's photo, Lay's put his smile on their packs
By
Aishwarya Ramesh
Social Media
Lay’s puts a smile on its packs…
Lay’s India tied up with influencers for the ‘Smile Deke Dekho’ campaign