Results for 'Lays India'


Lay’s returns to thematic advertising with Neetu and Ranbir Kapoor

While PepsiCo aims for brand building with the campaign, the category lead explains the marketing strategy for 2024.

After Lays, Parle-G jumps on the Bunshah train with 'Bunsha-G' packaging

The influencer, known for his humorous takes and as the reel went viral, it caught Parle-G's attention.
Influencer Marketing

Bingo steps in to satisfy creator Bunshah's spicy cravings after Lay's Magic Masala disappoints him

Bingo has sent over their version of masala chips to the creator who was upset with Lay’s for reducing the spice levels of their masala chips.
Influencer Marketing

Lay’s India responds to creator Bunshah’s deinfluencing tirade against its Magic Masala variant

He was furious with the brand for reducing the spicy variant to a sweet snack.

Lay’s elevates its Gourmet game with Saif Ali Khan’s Nawabi elegance

The brand has roped in the actor as the first ambassador for Lay’s Gourmet. Shailja Joshi, category’s director-marketing for PepsiCo, tells us more.

Airtel prepaid customers to get 2 GB free data with Lay’s, Kurkure, Uncle Chipps and Doritos

The offer is available to all Airtel prepaid consumers across India till March 31, 2022.
Social Media

Lay's India goes on a gratitude spree

It thanks several brands on social media for their efforts during the lockdown.
Social Media

Zomato's 'happy rider' Sonu steals hearts on social, his smile figures on Lay's packs

As Zomato's Twitter DP was replaced with Sonu's photo, Lay's put his smile on their packs
Social Media

Lay’s puts a smile on its packs…

Lay’s India tied up with influencers for the ‘Smile Deke Dekho’ campaign