Results for 'Lodestar UM'


Lodestar UM wins Protean’s integrated media mandate

Lodestar UM’s mandate for Protean spans the entire media spectrum across mainline, digital, out of home, and special projects.

Beyond media mindset, agencies need to have business mindset as well: Lodestar UM's Aditi Mishra

The agency's CEO also spoke about its recent account wins, plans and advertising outlook for the year.

Lodestar UM wins BMW India’s integrated media mandate

Lodestar UM retained the media duties of BMW India for five more years following a multi-agency pitch.
People Spotting

Aditi Mishra is the new CEO of Lodestar UM, India

Hema Malik has been elevated as Chief Investment Officer, Mediabrands India.

BRILLON appoints Lodestar UM as media AOR

The account will be managed out of the agency’s Gurugram office.
The Planner’s Special

"This year will be tougher than 2019"

An interview with Nandini Dias, CEO, India, Lodestar UM. This is part of a special series of conversations with media agency heads.

"There will be resurgence in demand once the crisis ends": Nandini Dias, Lodestar UM

Now is the time to air reassuring messages and use media to build trust, says Dias, talking about nuances of communication during COVID-19

Lodestar UM retains Rs 500 crore-Mahindra & Mahindra-media account

The agency has handled the media duties for M&M since the launch of Armada…

EMVIES 2018: Wavemaker wins Agency of the Year award


Lodestar UM celebrates Impact Day; strives for a clean and better world