Industry experts discuss forthcoming significant political events, ways to monetise, engage the youth, and more.

Experts debate the achievability of integrated measurement in the evolving news consumption landscape.

Lodestar UM’s mandate for Protean spans the entire media spectrum across mainline, digital, out of home, and special projects.

The agency's CEO also spoke about its recent account wins, plans and advertising outlook for the year.

Lodestar UM retained the media duties of BMW India for five more years following a multi-agency pitch.

Hema Malik has been elevated as Chief Investment Officer, Mediabrands India.

The account will be managed out of the agency’s Gurugram office.

An interview with Nandini Dias, CEO, India, Lodestar UM. This is part of a special series of conversations with media agency heads.

Now is the time to air reassuring messages and use media to build trust, says Dias, talking about nuances of communication during COVID-19

The agency has handled the media duties for M&M since the launch of Armada…