The ad featuring Dove will continue with no change, and the ones with Lux, Pears and Santoor will continue after removing the segment relating to detergent bar.

As Sebamed and HUL have it out in court, over the former’s recent ads, we deconstruct the jargon this battle is hinged on.

In just a few days, Sebamed, thanks to its ads, got written about by countless news outlets. That's great PR. But is it worth the legal backlash?

In conversation with Konark Gaur, Sebamed India’s marketing head, we break it down one piece at a time. The ad war of soap pH levels has turned into a legal battle.

Is a celeb's presence in an ad enough for a brand to sell its products?

The recent spot is a collaboration video with visually challenged photographer Bhavesh Patel. We also take a look at ads that have taken the same tack in recent times ..