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afaqs! news bureau
Sebamed to continue airing ads featuring Lux, Pears and Dove with tweaks
The ad featuring Dove will continue with no change, and the ones with Lux, Pears and Santoor will continue after removing the segment relating to detergent bar.
Secret superstars of Sebamed’s ads: the NABL, the pH scale, litmus paper
As Sebamed and HUL have it out in court, over the former’s recent ads, we deconstruct the jargon this battle is hinged on.
Points of View
By rubbing HUL the wrong way, has Sebamed been smart or stupid?
In just a few days, Sebamed, thanks to its ads, got written about by countless news outlets. That's great PR. But is it worth the legal backlash?
Abid Hussain Barlaskar and Aishwarya Ramesh
What made OTC skincare brand Sebamed attack HUL's star soaps Lux, Dove and Pears?
In conversation with Konark Gaur, Sebamed India’s marketing head, we break it down one piece at a time. The ad war of soap pH levels has turned into a legal battle.
Saifeena stars in a new LUX ad; has copywriting taken a backseat in celeb led ads?
Is a celeb's presence in an ad enough for a brand to sell its products?
OPPO's ad featuring visually challenged person strikes a chord
The recent spot is a collaboration video with visually challenged photographer Bhavesh Patel. We also take a look at ads that have taken the same tack in recent times ..
HUL's Lux changes gears; Bollywood glamour to 'soap with a lump'
Goa Fest 2016: JWT wins three Gold Abbies
Mullen Lintas makes senior appointments
Kwality Walls: Spreading Joy