A ring-shaped noodle offering made with wholegrain oats, has no maida, and it will take you five minutes to prepare, not two.

… Claiming the rival brand misleads on passing the NMR test that’s become a standard for honey's ‘purity’.

Dabur had taken Saffola Honey to court on allegations of imitation of bottle, trade-dress, label and packaging of Dabur honey.

In a poignant ad by Mullen Lintas, Saffolalife urges us to put our hero without a cape and her heart first this World Heart Day.

The brand illustrates how words can fall short, but not hair, when it comes to expressing your thoughts. But, the ad reminds us of Parachute Advansed's ad from March.

Mullen Lintas has created the first-ever ad for the ‘vegetable wash’ category for Marico’s Veggie Clean; hinged on DIY solutions.

KeepSafe belongs to Marico, while Pee Safe is an indie startup. Both sell a similar range of personal hygiene products.

The range includes toilet seat disinfectant, multi-purpose disinfectant spray, hand sanitiser, hygiene hand wipes, and feminine hygiene wipes.

The campaign features oil massages set to the beat of techno-dance music tracks; featuring TV personalities and influencers.

The feature was designed over a period of three hours late at night.