Results for 'Mars-Wrigley'

Advertising

Mars Wrigley collaborates with Jasprit Bumrah for its brand BOOMER

The new campaign builds on the brand’s much-adored jingle, BOOM BOOM BOOMER, with a spooky encounter.
People Spotting

Mars Wrigley promotes Kalpesh Parmar as General Manager Asia

Tamer Kadry has been appointed as Country General Manager of Mars Wrigley India.
Advertising

DDB Tribal wins the digital marketing mandate of multiple Mars Wrigley brands

The agency will service the Galaxy Chocolate, Snickers, Boomer, Doublemint and Skittles brands.
Marketing

How Mars Wrigley India plans to market its new locally made dark chocolate

In a conversation with afaqs!, Varun Kandhari, director marketing, Mars Wrigley India, talks about the latest launch, marketing strategy and the shift in the brand’s philosophy, post-COVID.
Marketing

Mars Wrigley's SNICKERS® Berry Whip is here to save you from making blunders this Valentine's Day

The humorous campaign conceptualized by DDB Mudra North, gives consumers a fresh perspective on love and the innocent blunders made out of affection.
Marketing

Mars Wrigley’s SNICKERS® launches wRAP with MC Square for ‘The Hangry Moments of 2022’

SNICKERS® India collaborates with Vishnu Kaushal along with other influencers who will share their hangry moments from 2022 and amplify them.
Marketing

Mars Wrigley expands its local portfolio; launches Doublemint at INR 5

Expands footprint with new price point to solidify regionalization strategy and to expand to more markets.
Advertising

Mars Wrigley launches Blueberry flavour for Boomer

The brand’s new digital ad film features actress Radhika Madan and highlights a change in its target audience from kids to adults.
People Spotting

Mars Wrigley elevate Varun Kandhari to director of marketing for India

He has been with the organisation for seven years and was appointed as the marketing manager for chocolates in 2017.
Marketing

Mars Wrigley cuts size and price of Orbit and Doublemint chewing gums…

… At ₹1, the new price variant is part of the company’s regionalisation strategy, aimed at penetrating smaller markets in India.