The brand has launched a TVC featuring Kiara that shows how Galaxy Jewels can enhance ordinary moments into something special.

Galaxy Flutes by Mars Wrigley will hit store shelves across India starting this month.

The new campaign builds on the brand’s much-adored jingle, BOOM BOOM BOOMER, with a spooky encounter.

Tamer Kadry has been appointed as Country General Manager of Mars Wrigley India.

The agency will service the Galaxy Chocolate, Snickers, Boomer, Doublemint and Skittles brands.

In a conversation with afaqs!, Varun Kandhari, director marketing, Mars Wrigley India, talks about the latest launch, marketing strategy and the shift in the brand’s philosophy, post-COVID.

The humorous campaign conceptualized by DDB Mudra North, gives consumers a fresh perspective on love and the innocent blunders made out of affection.

SNICKERS® India collaborates with Vishnu Kaushal along with other influencers who will share their hangry moments from 2022 and amplify them.

Expands footprint with new price point to solidify regionalization strategy and to expand to more markets.

The brand’s new digital ad film features actress Radhika Madan and highlights a change in its target audience from kids to adults.