Results for 'McCann'


Coca Cola positions its 'Zero' product as best ever in new pre-historic ad

In a new campaign by McCann, featuring dinosaurs and a meteor, the brand asks: is this the “Best Coke Ever?”

Perfetti forays into the fruity candy segment with a Vitamin C enriched Alpenliebe

The new Alpenliebe JuiCyfills candy has a liquid filling inside and contains fruit juice content and Vitamin C.

Our freedom or theirs? Why not both - asks WWF's ad film

Peacocks on highways, kangaroos on sidewalks, sheep at our doorstep... The lockdown has led to newfound freedom for animals.
Planner's Journal

"Brands should avoid 'class participation' for the sake of it": Rasika Fernandes, McCann

In a new series Planner's Journal, we explore what the world looks like from the perspective of those in charge of mining consumer insights every day.

Dettol out with first ‘home made’ ad film

While the ad drives home the effectiveness of soap against germs, it is a replication of a viral ‘soap trick’ video, a popular science experiment.
People Spotting

McCann’s Partha Sinha to join The Times Group

His responsibility will be to grow revenue and facilitate interaction between brands and content
People Spotting

Sambit Mohanty joins McCann as Head of Creative - South

Prior to joining McCann, Sambit was National Creative Director at JWT Delhi

OLX gets chef Sanjeev Kapoor to influence behaviour

The brand guides users on how to 'box' and 'unbox' unwanted items with new campaign.

VOOT Kids shows upside of screen time with 'Masti Mein Achhai' campaign

VOOT Kids is a subscription led platform priced at Rs 799 for a year with a 30-day free trial and Rs 99 per month with a 7-day free trial.

Indian agencies bring home 64 metals at Spikes Asia Awards 2019

Dentsu Webchutney, FCB Ulka, Leo Burnett and others, win big at Spikes Asia Awards 2019