Results for 'McCann'

Marketing

Ikea appoints McCann as first Global Brand Marketing Partner

After a thorough process, the advertising agency McCann with its base in Madrid, has been procured for the global assignment.
Advertising

Dabur Chyawanprash launches “Ghar Ghar bann gaya dawai ki dukaan” campaign with Superstar Akshay Kumar

Conceptualised by McCann, the campaign highlights how self-medication has become a trend in every household.
Advertising

Coca Cola positions its 'Zero' product as best ever in new pre-historic ad

In a new campaign by McCann, featuring dinosaurs and a meteor, the brand asks: is this the “Best Coke Ever?”
Advertising

Perfetti forays into the fruity candy segment with a Vitamin C enriched Alpenliebe

The new Alpenliebe JuiCyfills candy has a liquid filling inside and contains fruit juice content and Vitamin C.
Advertising

Our freedom or theirs? Why not both - asks WWF's ad film

Peacocks on highways, kangaroos on sidewalks, sheep at our doorstep... The lockdown has led to newfound freedom for animals.
Planner's Journal

"Brands should avoid 'class participation' for the sake of it": Rasika Fernandes, McCann

In a new series Planner's Journal, we explore what the world looks like from the perspective of those in charge of mining consumer insights every day.
Advertising

Dettol out with first ‘home made’ ad film

While the ad drives home the effectiveness of soap against germs, it is a replication of a viral ‘soap trick’ video, a popular science experiment.
People Spotting

McCann’s Partha Sinha to join The Times Group

His responsibility will be to grow revenue and facilitate interaction between brands and content
People Spotting

Sambit Mohanty joins McCann as Head of Creative - South

Prior to joining McCann, Sambit was National Creative Director at JWT Delhi
Advertising

OLX gets chef Sanjeev Kapoor to influence behaviour

The brand guides users on how to 'box' and 'unbox' unwanted items with new campaign.