Results for 'McDonald's'

Advertising

DDB global Prez & COO on turning clients into friends, helping friends like McDonald’s in today’s boycott age, and A.I.

Glen Lomas was in India last week, and we caught up with him for a chat.
Marketing

McDonald’s to buy all 225 of Israeli franchise restaurants amid backlash

The company faced boycotts after franchisee Alonyal pledged free meals to the Israeli military during the Gaza war.
Marketing

McDonald's India (West & South) brings anime fandom to life with WcDonald's

For a limited time, fans will also receive manga-inspired packaging featuring WcDonald’s Crew characters.
Marketing

Amul claims authenticity over supposed fake cheese makers right as the McDonald’s cheese scandal rages on

The ad uses the trope of a betrayed mother to threaten business loss of the fraudelent cheese makers.
Brands

McDonald's responds to ‘fake cheese’ allegations

In a statement, the brand assured customers that they use only "genuine, high-quality cheese" in their products.
People Spotting

Meta's Priya Rege Jaggi joins McDonald's as associate director of marketing

Priya has over 15 years of experience in companies such as Cipla Health, Johnson & Johnson, Vantage Designs and Meta.
Advertising

Burger King and McDonald’s are at it again; this time over an active volcano

The ‘Whopper Island’ ad gives a NatGeo documentary feel with David Attenborough’s voice as the narrator.
Advertising

Santa isn’t real? Has Burger King gone ‘Grinch’ this Christmas?

The brand takes aim at Santa Claus and competitors McDonald's and Wendy's while hijacking an iconic holiday song.
Advertising

ICW's 4th Portfolio Evening collaborates with DDB Mudra, D&AD, and McDonald’s

Call for portfolios is now open with the virtual event scheduled for Thursday, December 7, 2023 and the in-person event is slotted for Friday, December 8, 2023.
Marketing

How can startup brands balance performance marketing with brand building?

Industry heads weigh in on the importance that performance marketing and brand-building initiatives hold in the marketing journey of a startup.