Results for 'McDonald’s'


McDonald’s illustrates the power of observant innovation in new campaign

The ad shows how EatQual packaging makes eating a simple burger a joyful experience for those with limited upper limb mobility.

McDonald’s reconnects young love birds after a decade in new spot

Made by DDB Mudra, the spot tells us the story of a girl and a boy who became “girlfriend aur boyfriend” over a McAloo Tikki.

The McDonald’s Happy Meal has received a health upgrade

ITC’s B Natural Fruit (no sugar) beverage and corn join the meal, toy remains.

McDonald’s UK’s ‘Imaginary Iggy’ brings in childhood Christmas nostalgia

Set to an acoustic rendition of Cyndi Lauper’s hit ‘Time After Time’, sung by Swedish-English star Mabel, the film pulls at your heartstrings.

McDonald’s is letting you trade your memories with it for a free snack

It’s the first of the fast-food giant’s 25 acts of happiness in celebration of its silver anniversary.

Wendy’s takes a dig at McDonald’s French fries to promote its ‘Hot & Crispy Fries’

The new campaign guarantees that Wendy’s fries will always be hot and crispy, or else will be replaced for free.

"Plan to get a greater share of meals like lunch and dinner": Arvind RP, McDonald's India

From launching a gourmet range of burgers for its 25th anniversary to introducing healthy beverages to the brand's four growth phases, a sit-down with McDonald's India's director of marketing.
Points of View

Decoding McDonald’s 'logo swap': to what extent should brands play with their digital assets?

McDonald's has fetched a lot of buzz - some good, some bad - thanks to a 'new' logo created by a popular TikToker recently. How sacrosanct are logos in a digital era?

McDonald’s to ‘drastically’ reduce plastics in Happy Meal toys by end of 2025

The toys will be made from more renewable, recycled, or certified materials.
Social Media

Tinder India asks 'what more hints do you need?' on social; sparks trend

Parle-G, Swiggy, Zomato, McDonald's and many more brands were quick to jump on to the trend, tweeting their own versions of 'hints'.