Results for 'Meesho'

People Spotting

Meesho appoints Divyesh Shah as Vice President - Engineering

Divyesh will oversee Meesho’s efforts in using technology to build solutions that will further enhance user experience on the platform.
People Spotting

Nilesh Gupta takes additional charge of branding and creative strategy at Meesho

Prior to joining Meesho in 2021, Nilesh was with Kearney where he primarily worked on the Consumer & Retail practice.
People Spotting

Lucky Saini moves on from Meesho

He had been the vice president and head of brand marketing at Meesho.

How do mass layoffs impact brand equity?

Startups like BYJUs, Meesho, OLA, among others, have laid off hundreds of employees in 2022.

Meesho's multi-starrer #MegaBlockbusterSale


Meesho ropes in Bollywood Superstar Ranveer Singh, and other celebrities for Festive Sale

Brings onboard Ranveer Singh, Deepika Padukone, Rohit Sharma, Rashmika Mandana, Kapil Sharma, Trisha Krishnan, Karthi Sivakumar, Ram Charan and Sourav Ganguly.

Indian e-commerce players take baby steps in live commerce market

The Nothing phone recently sold out when Flipkart launched it on a live video. Here's why platforms like Myntra, Meesho are betting big on live commerce.
Social Media

Malicious influencer campaigns target brands on social media

EaseMyTrip and Meesho have been targets of negative tweets by multiple fake accounts. How do these campaigns affect brands?

EaseMyTrip targeted by alleged fake influencer marketing campaign

Earlier this month, fake influencer accounts took on e-commerce platform Meesho in a manipulated social media campaign.

We did see gains but it was not as expected: Lucky Saini on Meesho’s maiden IPL campaign

The homegrown e-commerce player’s IPL 2022 association aimed to unlock men as its target audience.