Significant impact on revenue awaits if the situation remains the same, say industry leaders.

The tool aims to ease the burden on advertisers by generating the necessary information for self-declaration forms, says the company.

One of the many questions that the industry is navigating amid concerns regarding SC’s self-declaration mandate.

The meeting is scheduled for June 11, under the chairmanship of MIB secretary Sanjay Jaju.

Experts share their reservations about the practicality of ad declarations, particularly in digital advertising.

The Ministry of Information and Broadcasting emphasises the negative impact these activities can have on consumers, particularly the youth.

SHABD to provide news stories in all major Indian languages across fifty categories.

Union Minister Rajeev Chandrasekhar announced the development on social media.

The MIB has put on hold its approval to allow the unrolling of the viewership data for the news and niche genres. 

The proposed legislation will replace the Cable Television Networks (Regulation) Act of 1995.