With Mirum onboard, Lotus Professional aims to engage with both businesses and customers to create awareness for the brand and drive customers to avail their services.

Kalpesh has been with Mirum for more than 4 years now and was earlier leading the technology practice.

Mohit Ahuja comes with two decades of extensive agency experience and latest being an eight-year stint with 82.5 Communications as Senior Vice-President.

As part of the mandate, Mirum will be responsible for implementing Salesforce Marketing Cloud solutions for Silver Arrows.

Preetam will be based out of Mumbai office and will directly report to the Jt. CEO, Sanjay Mehta.

By onboarding Mirum India for their digital mandate, Update Geotarget is aiming to expand their presence across media to achieve elated brand communication with relevant narratives.

Mirum will also facilitate integration of Marketing Cloud with other external systems.