Results for 'Mivi'


Mivi’s take on its satirical ‘make in India’ campaign that targets its Made in China rivals

‘It was never our intent to take a dig at a particular brand’, says co-founder and CMO Midhula Devabhaktuni.

boAt uses Shark Tank India platform to promote Made in India tag

boAt is setting the record straight after being targeted by rival MiVi which suggested in ads that boAt’s products were made in China.

Mivi goes after boAt again in round two of an ever-growing ad fisticuffs

The genesis of this mocking is that boAt products, as per Mivi, are made in China and assembled in India while claiming otherwise.

boAt’s new campaign tries to counter Mivi’s jab

A MiVi ad had mocked boAt’s on its ‘Made in China’ products whilst claiming they were made in India.

Did Mivi mock boAt with an 'assemble in India' jab in a new ad?

A potential brand war could be in the making here.

Mivi appoints Samantha Prabhu as its brand ambassador

The company launched a digital campaign #SamanthaForMivi which garnered quite attention on Instagram and Twitter.

Mivi announces YouTuber Bhuvan Bam as brand ambassador