It is an identity-based planning and buying platform that keeps the audience and consumer behaviour at the centre of the media process.

In her new role, she will be responsible for driving the growth strategy for Havas Media Group India and leading strategic investments for its clients.

Prior to this Mohit was Managing Director Havas Media Group. He will continue to report to Rana Barua, Group CEO, Havas Group India.

The mandate includes over-the-top (OTT) media services and all offline media duties.

Prior to this Sanchita was with Omnicom Media Group India including PHD and has also had stints with Wavemaker and Mindshare previously.

TikTok is among 59 Chinese apps banned in India. What does this mean for social media users, who used the app for entertainment during lockdown?

An interview with Mohit Joshi, managing director, Havas Media. This is part of a special series of conversations with media agency heads.

Mohit Joshi will be the new group MD for Havas Media India.

The pitch was jointly won by Havas Media and Havas Life Sorento.