Is YouTube Shorts high on the minds of brands and content creators?
The short-form video-sharing platform competes with the likes of Instagram Reels, MX TakaTak and Moj in India. What makes it a viable platform for content creators and brands alike?
Tips Music strikes a multi-year licensing deal with ShareChat and Moj
The deal, one of the largest music deals announced this year by the company, has further signified the importance of music-related content in the short video apps ecosystem.