Capital Foods, the parent brand of the Desi Chinese food brand, recently got an interim relief in a trademark infringement battle over the use of the name 'Schezwan Chutney.'

A chat with executives from ITC, Mother’s Recipe, iD Fresh Foods, Jubilant FoodWorks, Nilon’s about the ready to cook segment, at CMO Week – 2nd edition.

Mother’s Recipe has recently launched its Desi Szechwan chutney 200gm spout pack at Rs 55, which is hygienically made and hassle-free for consumers.

The Szechwan chutney was first launched on e-commerce platforms and the company is actively working to generate trials among consumers with a pack that is priced at Rs 10.

While India is navigating turbulent waters, what should brands do? The COVID-19 crisis is uncharted territory and no brand has planned for it.

A quick chat with Mother’s Recipe's Sanjana Desai on the new launch.

Agency to augment brand's consumer engagement across all digital platforms with a significant focus on the millennials.