Why 'chutney' is key to Ching's Secret’s recipe for success
Capital Foods, the parent brand of the Desi Chinese food brand, recently got an interim relief in a trademark infringement battle over the use of the name 'Schezwan Chutney.'
In conversation with 5 CMOs helming 'kitchen hack' brands
A chat with executives from ITC, Mother’s Recipe, iD Fresh Foods, Jubilant FoodWorks, Nilon’s about the ready to cook segment, at CMO Week – 2nd edition.
Mother’s Recipe forays into chutneys segment with Desi Szechwan sauce
The Szechwan chutney was first launched on e-commerce platforms and the company is actively working to generate trials among consumers with a pack that is priced at Rs 10.