The ad showcases purposeful courage as Hrithik braves a tornado to save a friend, reinforcing Mountain Dew's 'Darr Ke Aage Jeet Hai' tagline.

A star-studded lineup of Yuvraj Singh, Mary Kom, Kapil Dev, Vikas Khanna and Krsna is confirmed to share their ‘Darr se jeet tak’ stories.

In the video, Guru is seen using Mountain Dew’s #DarrNuDarra filter as he unleashes a roar akin to that of a lion into the phone.

With the music video, the brand has launched special promo packs available only in Punjab.

The TVCs showcased brand ambassadors Hrithik Roshan and Mahesh Babu in a high-octane stunt.

The association will see Free Fire creators like Lokesh Gamer, Pahaadi Gaming, AS Gaming and more, stream clutch moments and showcase their gameplay strategies.

The campaign and TVC were also amplified across TV, digital, outdoor, and social media with a 360-degree campaign.

Recently, the brand has been customising media strategies and messages for all the consumers.

Unveils new TVC reaffirms “Darr ke Aage Jeet Hai” philosophy and initiates a conversation overcoming everyday fears to emerge as winners.

Mahesh Babu will feature in the brand’s new TVC campaign that will run on traditional and digital platforms in 2021.