Snapchatters will have access to select content including audience favourites like MTV Roadies, Splitsvilla, Parodize Station and Bad Breakups.

The 4-part series will explore one Indian city per episode - Goa, Mumbai, Delhi, and Manali.

This is a qualitative and quantitative study reflective of Gen Z’s habits and choices for marketers and brand custodians' reference.

Through this campaign, MTV is looking for creative junkies who can showcase the best DIY items under various categories.

Under the mandate, #ARM Worldwide will be taking care of the social media marketing strategy for MTV India along with their popular shows like Roadies, Splitsvilla, Hustle, Ace of Space etc.