Results for 'Nielsen'

Marketing

Nielsen Adds measurement for Youtube mobile in-app in India

Marketing

The human brain needs less than half a second to engage with mobile advertising: MMA research

Digital

Can multi-touch data points, data access help reduce ad fraud?

Marketing

"With stature comes an obligation to try and make a difference": P&G's Sonali Dhawan

Marketing

IPG Mediabrands partners with Nielsen for data and technology agreement

Guest Article

6 predictions for ad-land in 2018

Media

BARC appoints Nielsen as primary digital measurement partner

Digital

Digital transaction to be as big as cash transaction by 2020: Google and BCG Report

Advertising

International Advertising Association announces categories for fourth edition of IAA Leadership Awards

Media

BARC to be sole TV viewership data provider; TAM to exit ratings business from Feb 29