Results for 'Nielsen'

Media

BARC India & Nielsen explain the impact Of COVID-19 on TV and digital media behaviour

COVID-19 disruption period has seen an increase in television viewership - 6% increase in TV Reach and 8% increase in TV viewing minutes/week.
Media

Nielsen releases data on how Covid-19 impacts Indian consumer behaviour

At a virtual press meet, Nielsen unveiled findings related to consumer behaviour in light of India's lockdown and the Coronavirus outbreak.
Media

The Value of Neuroscience by Nielsen: Dr. Elise Temple in Star FLOW fest

Elise Temple conducted a workshop on neuroscience and its implications in marketing.
Media

Who and where are the next 100 million OTT users?

Here's what industry experts have to say.
Marketing

Nielsen BASES announces Breakthrough Innovation Awards winners

Winning entries matched up to shifting consumer preferences
Marketing

Nielsen Adds measurement for Youtube mobile in-app in India

Marketing

The human brain needs less than half a second to engage with mobile advertising: MMA research

Digital

Can multi-touch data points, data access help reduce ad fraud?

Marketing

"With stature comes an obligation to try and make a difference": P&G's Sonali Dhawan

Marketing

IPG Mediabrands partners with Nielsen for data and technology agreement