Results for 'Nielsen'

Marketing Initiative

How Marketers can close the measurement confidence gap

As always data is a marketeer’s leading light.
Media

ESL Gaming and Nielsen expand comprehensive esports measurement business relationship

Multi-year extension to enrich research standards in esports and evaluate brand partnership integration.
Media

Nielsen enhances Identity System for Digital Ad Ratings in India

Demographic data from multiple data providers will power up the Nielsen Identity System to bring scale for the digital measurement of the open web.
Marketing

With COVID resurge, FMCG brands must reassess assortment: Nielsen

Shoppers are favoring smaller store formats reinforcing the need to make the best possible use of limited space.
Marketing

Nielsen’s new id resolution system for global attribution measurement

The new solution delivers metrics that enable advertisers to better evaluate ad effectiveness and optimize budgets across platforms
Marketing

Nielsen BASES releases ‘Top Breakthrough Innovation Winners in India’ for 2020

The release unveils successful innovations by brands across India, showcasing winners’ effective strategies and how they brought their plans to life.
Marketing

"FMCG records highest orders during festive sales with 35% unit share": Nielsen

Staples and snacking saw increased growth during COVID, with 35 and 14 per cent value contributions respectively. Personal care grew significantly (54 per cent).
Advertising

8 out of 10 people trust advertising messages across media: ASCI-ISA Report

82 per cent of audiences trusted ads from the education sector but ASCI finds the major share of misleading ads from this very sector.
Marketing

Consumer preference for affordable offerings continue : Nielsen report

After a dismal performance in Q2, FMCG industry moves into a positive growth space.
Marketing

Nielsen announces launch of Nielsen Compass - a campaign outcomes database

Advertisers, agencies, and publishers can leverage insights from the outcome measurement dataset to optimize budgets and predict sales ROI.