Results for 'Nielsen'

Marketing

With COVID resurge, FMCG brands must reassess assortment: Nielsen

Shoppers are favoring smaller store formats reinforcing the need to make the best possible use of limited space.
Marketing

Nielsen’s new id resolution system for global attribution measurement

The new solution delivers metrics that enable advertisers to better evaluate ad effectiveness and optimize budgets across platforms
Marketing

Nielsen BASES releases ‘Top Breakthrough Innovation Winners in India’ for 2020

The release unveils successful innovations by brands across India, showcasing winners’ effective strategies and how they brought their plans to life.
Marketing

"FMCG records highest orders during festive sales with 35% unit share": Nielsen

Staples and snacking saw increased growth during COVID, with 35 and 14 per cent value contributions respectively. Personal care grew significantly (54 per cent).
Advertising

8 out of 10 people trust advertising messages across media: ASCI-ISA Report

82 per cent of audiences trusted ads from the education sector but ASCI finds the major share of misleading ads from this very sector.
Marketing

Consumer preference for affordable offerings continue : Nielsen report

After a dismal performance in Q2, FMCG industry moves into a positive growth space.
Marketing

Nielsen announces launch of Nielsen Compass - a campaign outcomes database

Advertisers, agencies, and publishers can leverage insights from the outcome measurement dataset to optimize budgets and predict sales ROI.
Marketing

FMCG witnesses bounce back to pre-COVID levels: Nielsen report

There was a clear prioritisation of FMCG categories by consumers during the lockdown period, and significant recovery with Unlock 1.0 in June.
Media

Consumers will pivot towards positive and forward-looking communication tone: Nielsen report

The webinar spoke about the changes in consumer behaviour, how their thinking and budgeting activities have changed and what the new normal is, for consumers.
Media

"Total TV viewership grew by 24% in week 18 over pre-COVID period": BARC, Nielsen report

As per the eighth edition of the report on TV and smartphone consumption during the COVID-19 crisis, the highest TV viewership was recorded in week 13