Results for 'Nokia'


The nitty-gritty and witty of marketing in 2023

Here is what made the news in the world of marketing throughout the year.

Rebranding is in vogue, but does your brand actually need it?

We talk to experts on why suddenly, many brands have taken the rebranding route and the things one must be careful about, when rebranding.

Nokia breaks free of its legacy shackles, will its rebranding exercise bear fruit?

Brand experts dissect the new logo of the Finnish mobile brand that is now transitioning to become a 'B2B technology innovation leader.'

Nokia revamps brand identity to indicate strategy change

The new logo is made up of five different shapes that form the word 'NOKIA'.

Meet Poonam Kaul, Apple India CMO turned film producer

Kaul shares her learnings from stalwarts like Shiv Shivakumar and Indra Nooyi whom she met in her over 20 years long journey through Microsoft, Nokia, PepsiCo and Apple.
Social Media

Nokia reaffirms its Finnish origins amid anti-China sentiment

Its messaging makes it stand out in India's smartphone market that Chinese brands dominate.

WATConsult adds HMD Global to its client roster

WATConsult bagged the account following a multi-agency pitch and will now handle the brand from its Mumbai office.

As smartphone brands foray into smart TVs...

Xiaomi, OnePlus, Motorola, Honor and Nokia are selling television sets.
People Spotting

Nokia's Jyotsna Makkar moves on


"We will make sure that Nokia is among the top three smartphone brands in next 4-5 years," says Ajey Mehta of HMD Global