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Results for 'Nokia'
By
afaqs! news bureau
Marketing
The nitty-gritty and witty of marketing in 2023
Here is what made the news in the world of marketing throughout the year.
By
Nisha Qureshi
Advertising
Rebranding is in vogue, but does your brand actually need it?
We talk to experts on why suddenly, many brands have taken the rebranding route and the things one must be careful about, when rebranding.
By
Namah Chawla
Brands
Nokia breaks free of its legacy shackles, will its rebranding exercise bear fruit?
Brand experts dissect the new logo of the Finnish mobile brand that is now transitioning to become a 'B2B technology innovation leader.'
By
afaqs! news bureau
Marketing
Nokia revamps brand identity to indicate strategy change
The new logo is made up of five different shapes that form the word 'NOKIA'.
By
Abid Hussain Barlaskar
Profile
Meet Poonam Kaul, Apple India CMO turned film producer
Kaul shares her learnings from stalwarts like Shiv Shivakumar and Indra Nooyi whom she met in her over 20 years long journey through Microsoft, Nokia, PepsiCo and Apple.
By
afaqs! news bureau
Social Media
Nokia reaffirms its Finnish origins amid anti-China sentiment
Its messaging makes it stand out in India's smartphone market that Chinese brands dominate.
By
afaqs! news bureau
Advertising
WATConsult adds HMD Global to its client roster
WATConsult bagged the account following a multi-agency pitch and will now handle the brand from its Mumbai office.
By
Abid Hussain Barlaskar
Marketing
As smartphone brands foray into smart TVs...
Xiaomi, OnePlus, Motorola, Honor and Nokia are selling television sets.
By
afaqs
People Spotting
Nokia's Jyotsna Makkar moves on
By
afaqs
Advertising
"We will make sure that Nokia is among the top three smartphone brands in next 4-5 years," says Ajey Mehta of HMD Global
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