Results for 'Ola'

Advertising

Why is EV maker Ather Energy talking about its Li-ion batteries in its latest ad?

The ad features Shreyas Seethapathy, a battery and motor engineer at Ather, enjoying a cup of ice cream on top of an oven.
Points of View

Ola Electric under fire for faulty bikes

What impact could Ola's EV mishaps have on the brand and the two-wheeler EV segment?
Marketing

Ola’s ‘8 missed calls from mom’ clickbait for International Women’s Day, draws universal ire

Using such antics isn’t funny, or smart marketing.
Profile

Fintech to alcobev to skincare: a glance at Aishvarya Murali’s journey in the world of marketing

Ola’s ex-marketing head has forayed into brand consulting and has even founded a startup. A conversation with the marketer.
Marketing

Ola zooms into quick grocery delivery service with Ola Store

Promising delivery of essential groceries in 10-15 minutes, Ola re-enters a segment it exited a few years ago.
Marketing

Ola forays in used cars marketplace

Ola Cars will compete with players like Cars24, CarTrade, CarDekho and Droom.
Marketing

Ola announces foray into electric scooters segment

The company is all set to launch the scooter on 15th August 2021 and has put out a call for pre-booking the vehicles.
People Spotting

Ola’s Aishvarya Murali moves on

Prior to joining Ola, Murali was vice president, marketing and growth at furniture rental platform Furlenco.
Marketing

Electric cab hailing company BluSmart sees 80% hike in consumers as compared to pre-COVID times

In the duopoly market of Ola and Uber, what is the biggest challenge faced by a year-old e-cab company? Anmol Jaggi, founder, BluSmart Mobility, talks about it.
Advertising

When a mom took an Ola only to get her Tupperware boxes back

And, she also made 'kadha' for her sick son on the side.