Results for 'OOH'

OOH

Ads on biz premises, balloons and skywalks also included under BMC’s draft policy for OOH

Guidelines for digitised hoardings are also expected soon.
OOH

OOH body chair Pawan Bansal urges agencies to advice advertisers to buy OOH media only from IOAA members

The IOAA chairman spoke about the measures taken by the body to further regulate OOH in India.
OOH

Mumbai OOH tragedy fuels demands for stricter advertising regulations

Industry leaders call for self-regulations and stricter OOH advertising guidelines to make OOH billboards safer.
Advertising

Hong’s Kitchen fights Delhi air with an anti-pollution billboard

Ideated by Between Consultancy, the campaign took on pollution while promoting a range of comforting & tasty soups.
Advertising

How Flipkart turned iPhone 14 into the protagonist of its Big Billion Days story

The platform’s yearly carnival kept consumers guessing the price of Apple’s flagship smartphone, all in the name of discount. Here is how.
OOH

Times OOH bags advertising rights for Goa International Airport, Dabolim

The company plans to renovate media sites at the airport to offer top-tier advertising solutions to its clients.
Advertising

Sleepy Owl ropes in celebrity Doppelgängers for new campaign

The campaign is inspired by Surreal cereal’s recent viral OOH campaign
Marketing

Memeing on hoardings: Why has this social media content format found success on OOH

The recent Zomato-Blinkit outdoor collab has become the first viral trend of 2023. Will other brands follow suit and create outdoor ads from pop culture content?
Advertising

Dentsu puts up OOH ads celebrating Cannes Lions wins

The ads can be seen in Mumbai, Bengaluru and Delhi NCR.
Advertising

Bumble releases OOH campaign on the theme ‘You’ve Got This’

It takes a localised look at dating culture, tackling dating dilemmas that people commonly go through.