Results for 'Pallavi Singh'

Guest Article

"Our current worldwide tragedy is a slog, but it will have another side..."

... writes our guest author, in an essay about how digital transformation will lead to digital commerce.
Guest Article

BMW's marketing head on five digital transformation trends to watch out for

Digital transformation and marketing in the Post-COVID Reality (PCR) ...

“There's more access to luxury today”: Pallavi Singh, BMW

A luxury specialist on top-end car marketing...

Will millennials buy a BMW?

BMW and Ogilvy target millennials in new ads...

Pallavi Singh

Was Head of Marketing, MG Motor, at the time of the interview. She has since moved to BMW India.
Points of View

Points of view: What does 'affordable luxury' mean and who's buying into the 'mass premium' segment?


"Brand not widely known as premium in India; important to spell it out": Pallavi Singh, MG Motor


No, we don't build garages, says MG Motor in teaser ad


"Marketers need to bring back the romance of advertising": Pallavi Singh, MG Motor


"An agency partner should not just be conversant with, but live in, the online world": Pallavi Singh, MG Motor