Subscribe to newsletters
Points of View
Last 30 days
Brands and Sports marketing
Great LifeStyle Brands
Media Brand Awards
Media Innovation Awards
Results for 'Pallavi Singh'
VR & AR will shape the future of your industry (but only if done well)
Are we truly changing? Are we ready? Or, is our strategy based on a deck and a prayer, hoping that things will go back to being ‘normal’?
BMW's Pallavi Singh on the future of the auto industry in India
In the latest Twitter session #ConversationStarters, BMW's marketing director Pallavi Singh discusses the way forward for the auto industry in India.
Great marketers of today are great business officers
Here's why it's more important to understand marketing levers now more than ever, and what's really changed.
"Our current worldwide tragedy is a slog, but it will have another side..."
... writes our guest author, in an essay about how digital transformation will lead to digital commerce.
BMW's marketing head on five digital transformation trends to watch out for
Digital transformation and marketing in the Post-COVID Reality (PCR) ...
“There's more access to luxury today”: Pallavi Singh, BMW
A luxury specialist on top-end car marketing...
Will millennials buy a BMW?
BMW and Ogilvy target millennials in new ads...
afaqs! news bureau
Was Head of Marketing, MG Motor, at the time of the interview. She has since moved to BMW India.
Points of View
Points of view: What does 'affordable luxury' mean and who's buying into the 'mass premium' segment?
"Brand not widely known as premium in India; important to spell it out": Pallavi Singh, MG Motor