Results for 'Pallavi Singh'

Guest Article

VR & AR will shape the future of your industry (but only if done well)

Are we truly changing? Are we ready? Or, is our strategy based on a deck and a prayer, hoping that things will go back to being ‘normal’?
Marketing

BMW's Pallavi Singh on the future of the auto industry in India

In the latest Twitter session #ConversationStarters, BMW's marketing director Pallavi Singh discusses the way forward for the auto industry in India.
Marketing

Great marketers of today are great business officers

Here's why it's more important to understand marketing levers now more than ever, and what's really changed.
Guest Article

"Our current worldwide tragedy is a slog, but it will have another side..."

... writes our guest author, in an essay about how digital transformation will lead to digital commerce.
Guest Article

BMW's marketing head on five digital transformation trends to watch out for

Digital transformation and marketing in the Post-COVID Reality (PCR) ...
Marketing

“There's more access to luxury today”: Pallavi Singh, BMW

A luxury specialist on top-end car marketing...
Advertising

Will millennials buy a BMW?

BMW and Ogilvy target millennials in new ads...
Automobiles

Pallavi Singh

Was Head of Marketing, MG Motor, at the time of the interview. She has since moved to BMW India.
Points of View

Points of view: What does 'affordable luxury' mean and who's buying into the 'mass premium' segment?

Marketing

"Brand not widely known as premium in India; important to spell it out": Pallavi Singh, MG Motor