Results for 'Parle'


Parle Products retains most chosen FMCG brand spot on Kantar Brand Footprint ranking

Amul, Britannia, Clinic Plus and Tata Consumer Products round up the top five spots.

Magic pricing back in focus as raw material costs rise

While FMCG majors HUL and Nestle have already implemented price hikes across their daily-use products, Dabur and Parle are expected to follow suit.

Piyush Mishra’s voice evokes nostalgia in Parle-G’s Republic Day ad

The film draws a parallel between the leading biscuit brand’s journey and India’s key achievements of 75 years.

Parle Products enters branded atta market with Parle G Chakki Atta

Parle G Chakki Atta is currently being launched in the north & west zones of the country under 3 SKUs - 2kg, 5kg and 10kg with competitive pricing.

A cracker sans its ‘diabetic friendly’ tag; INBISCO’s plans to find ground in Parle-Britannia dominated market

The brand’s ad for its newly launched Malkist makes the humble cracker an object of desire.

Mondelez sues Parle over latter’s Oreo lookalike Fabio

But Oreo wasn’t really the first to introduce the black cookie and cream biscuit to the world.

Parle celebrates togetherness and hope with #DiwaliAurParle campaign

This digital film series will be promoted YouTube, Facebook and Instagram.

"Parle is the most chosen brand in India": Kantar's Brand Footprint 2020 report

As per the report from the worldpanel division of Kantar, Dabur, Vim, Sunfeast, Brooke Bond, and Patanjali have joined the billion CRP club this year.

Parle weaves threads of empathy, prayer and charity with its new digital film

Parle Products’ to shed light on their new playbook for marketing in pandemic with increased digital amplification.
Social Media

Brands show off 'swadeshi' wares after PM Modi's speech about self reliance

Whether they rival global MNC players in their respective segments or not, desi brands took to social media to remind us about their roots. Here's a look at some posters.