How Sensodyne charted its place in India’s $1.8 billion oral care market
In a conversation with afaqs!, Bhawna Sikka, Haleon’s oral healthcare category head, breaks down the brand’s marketing strategy to take on the Indian oral care market.
Will advertisers continue to back TV news as digital publishers grow in size?
At the first edition of The Future of News Conference & Awards, curated by afaqs!, the panellists discussed advertisers and media planners' perspective on TV news.
Can Apple Cider Vinegar become the new Chyawanprash?
Apple Cider Vinegar made an entrance on the immunity block recently. Can this alien 'flavour' go mainstream in India? It caught Dabur's eye, after all.