In a conversation with afaqs!, Bhawna Sikka, Haleon’s oral healthcare category head, breaks down the brand’s marketing strategy to take on the Indian oral care market.

At the first edition of The Future of News Conference & Awards, curated by afaqs!, the panellists discussed advertisers and media planners' perspective on TV news.

Both brands had responded to CSE's investigation where they failed the NMR test (it checks for honey's purity) conducted at a German laboratory.

Apple Cider Vinegar made an entrance on the immunity block recently. Can this alien 'flavour' go mainstream in India? It caught Dabur's eye, after all.

As Santosh Desai points out, the ministry’s ban on Coronil ads doesn’t matter now because Baba Ramdev has already got loads of free publicity.

The medicine has a 100% recovery rate within 3-7 days and 0% death rate.

PM Narendra Modi's speech earlier this week gave the 'Swadeshi' sentiment a boost. Will this impact brand choice?

Baba Ramdev's latest tweet compares Lakme's product vs. a similar one by his own company, emphasising on the price disparity between the two...

The hand sanitiser giant responds to Baba Ramdev's tweets with the present pricing figures and asks to refrain from spreading fake news.

The comparison was between the price of sanitiser from Dettol India and from his own company, Patanjali Paridhan.