Prior to this, Kawatra was working as the general manager.

The films will be launched across various media channels, including television, digital platforms, and social media.

In another development, Bhavesh Gupta, the COO and president of Paytm, has stepped down to assume an advisory role.

To participate, users have to post about their inaugural Paytm experience on social media and tag Paytm's official handle.

After RBI's action against Paytm Payments Bank, several banking and fintech companies have brought out ads harping on the concept of trust, an essential attribute in all financial products.

This comes after the RBI directive that had asked Paytm Payments Bank to wind down operations by March 15 due to persistent non-compliances.

Paytm unveiled a print ad in TOI to reassure users and merchants that its QR, soundbox, and card machine will continue to work.

With this campaign, it aims to thank the network for their continued support and digital India partners for helping to counter rumors.

It has acquired Bitsila, a seller platform on ONDC that supports marquee brands like McDonald’s and BigBasket on ONDC platform.

Paytm's NSE shares dropped 20% to Rs 487.20.