To participate, users have to post about their inaugural Paytm experience on social media and tag Paytm's official handle.

After RBI's action against Paytm Payments Bank, several banking and fintech companies have brought out ads harping on the concept of trust, an essential attribute in all financial products.

This comes after the RBI directive that had asked Paytm Payments Bank to wind down operations by March 15 due to persistent non-compliances.

Paytm unveiled a print ad in TOI to reassure users and merchants that its QR, soundbox, and card machine will continue to work.

With this campaign, it aims to thank the network for their continued support and digital India partners for helping to counter rumors.

It has acquired Bitsila, a seller platform on ONDC that supports marquee brands like McDonald’s and BigBasket on ONDC platform.

Paytm's NSE shares dropped 20% to Rs 487.20.

Kumar is best known for his role in the famous Trivago ads as well as a couple of PayTM ads.

Paytm has laid off over 1,000 employees; the company claims impacted roles have been replaced by AI-led automation.

Paytm app was the first to go live on the ONDC Network and launched Paytm se ONDC Network on the Paytm app powered by PEPL.