Results for 'Pidilite'


What is the role of TV advertising in the revival of consumption?

Does the good ol’ television commercial have a ‘larger’ role to play today? Can it stimulate consumer demand in a precariously placed economy?

Ek Lakdi Ko Dekha Toh Aisa Laga…. Fevicol sings on social media

Read again! The hit love lyric from the ‘90s finds meaning in Fevicol’s new social media creative

Prasoon Pandey’s stories of shooting ‘Family’ and Fevicol’s ‘Sofa’ films...

The ad filmmaker calls himself intuitive and doesn’t like overthinking the creative process. So, how did he arrive at these two vastly different ad films then?
Social Media

Pidilite gets homebound families together to do art and craft

Momspresso and Fevicreate's #IndiaCraftingMemories social media challenge aims to spur families to create memories through fun activities
Social Media

Fevicol's iconic mascots tweaked to reflect the changing times

Keeping in mind the rapid spread of Coronavirus, which now has over 125 cases in India, the brand’s new logo talks about one of the precautions

"Carpenters and teachers are influencers in our field": Vivek Sharma, CMO, Pidilite

We interviewed the CMO of Pidilite as he completes five years on the job.

Madison Media bags digital performance mandate for Pidilite's Dr.Fixit

Madison Media has been handling the Media AOR for all Pidilite brands since 2011.
Guest Article

The job of moment marketing... beyond capitalising on a singular trend/moment.

In a new spot for Edgefix, Pidilite targets carpenters

The film is a 'brochure'.

Pidilite's new TVC is a 'Roff' take on tiles and sticky situations

An analysis of the TVC and more on the category...