Art-E Mediatech bags Digital Technology partner mandate for Pidilite Industries
The agency will design, develop and manage the digital platforms for the multiple brands & products like Fevicol Design Ideas, Dr. Fixit, One Pidilite etc.
"There’s pressure to post on every social media trend, but we don't want to be pushy": Vijay Gwalani, Pidilite
Recently, Fevicol chose to respond to Harsh Goenka's 'Fevicol versus alcohol' comment on Twitter – and it paid off. A chat with Pidilite's marketer about the pressures and joys of moment marketing.