Results for 'Procter&Gamble'


Tide positions itself as the time saver

It ties back to the detergent’s ‘Double Power’ proposition, according to which, it provides better cleaning in lesser laundry time.

Gillette’s efforts to revive India’s barber community

Gillette India will support barbers and their families by providing them with a COVID-19 Health Insurance cover up to Rs 1 lakh.
Points of View

What does Unilever’s push for ‘cruelty-free’ products mean for the beauty and personal care industry?

Industry experts weigh in on the various ways a brand take the 'cruelty-free' brand positioning forward.

P&G wants you to widen your gaze and confront racial stereotypes against the black community

The consumer goods giant aims to improve the representation of black creators in advertising and media.

Procter & Gamble aims for equal representation of female directors for its ads in India

P&G plans to build, fuel and connect a pipeline of diverse female talent in advertising, media and content opportunities as a solution.

As toothbrushes adapt a crucial design aspect from shaving razors

Leading oral care brands Colgate and P&G have launched manual toothbrushes with replaceable brushes globally, significantly reducing the usage of plastic.

P&G celebrates parents who support and love their kids regardless of who they are

“You gotta be you, and you gotta do you,” says a proud father, who supports and loves his queer son.

New Tide spot reminds of 'Pooja' from the movie 'Dream Girl'

The detergent brand's new face, Bollywood star Ayushmann Khurrana, is seen in a cross-gender role in the latest ad for Tide Ultra.

P&G's new ad shines a light on 'The Pause' that affects the LGBTQ+ community

It's about the momentary hesitation before they decide how much of themselves they should reveal to others.

P&G urges 'White America' to take action against racial injustice

The FMCG major talks about the power 'White America' holds, and how they should use it, instead of passive participation in the anti-racism movement.