As advertising budgets in APAC shift towards digital media, mobile in-app has emerged as the preferred digital channel, securing the highest percentage of budget allocation over the next 12 months.

YouTube's Satya Raghavan, ZEE5's Manish Kalra, Zubin Dubash of Shemaroo and Harguneet Singh from PubMatic shared their views on "OTT business trends 2021" while speaking at vdonxt asia week.

Partnership ensures improved omnichannel addressability across new channels, including mobile in-app and connected TV.

Das has been with the digital advertising technology company for five years and was the Regional Director previously.

PubMatic’s OpenWrap OTT aggregates 100% of video demand while creating a seamless TV-like viewer experience.

The report by the digital technology company summarises the impact of COVID-19 on global ad spend. The impact varied greatly based on the advertiser category

Audience Encore intends to deliver more control for publishers and data companies over their audience segments by offering granular control.

Here's what industry experts have to say.

Programmatic will grow from US$2.7 billion to US$6.8 billion for APAC from 2017 to 2020.