New Study finds programmatic in-app Advertising helps drive brand affinity and customer engagement in APAC
As advertising budgets in APAC shift towards digital media, mobile in-app has emerged as the preferred digital channel, securing the highest percentage of budget allocation over the next 12 months.
Going Deeper: 2021 is going to be a year of opportunities for OTT
YouTube's Satya Raghavan, ZEE5's Manish Kalra, Zubin Dubash of Shemaroo and Harguneet Singh from PubMatic shared their views on "OTT business trends 2021" while speaking at vdonxt asia week.