Results for 'PubMatic'


Roblox partners with PubMatic to provide programmatic immersive video ads on its platform

The partnership aims to enhance advertisers' access to the Roblox audience and boost premium brand demand on the platform.

PubMatic and Internews partner to drive responsible advertising

The partnership makes advertising across responsible content accessible on a global scale.
People Spotting

Peter Barry returns to APAC as PubMatic's VP, addressability and commerce media

Barry was working in New York as PubMatic’s global VP, addressability and commerce, since 2021.

PubMatic partners with PhonePe to unlock premium mobile app inventory for programmatic advertising in India

The partnership will allow advertisers to programmatically target a significant number of users on the PhonePe platform.

PubMatic launches activate by bringing programmatic automation to direct deals for CTV and video

Dentsu, FuboTV, GroupM, Havas, LG, Mars, and Omnicom Media Group Germany are the First to Use Activate.

PubMatic and Silverpush partner to enhance Digital Advertising in APAC with Data-Driven Solutions

The partnership is set to take effect immediately, with both companies working closely together to deliver their shared vision.

PubMatic releases new Playbook for Mobile App Publishers in APAC

Report Outlines How APAC Mobile App Publishers Can Capture Increased Brand Spend.

New Study finds programmatic in-app Advertising helps drive brand affinity and customer engagement in APAC

As advertising budgets in APAC shift towards digital media, mobile in-app has emerged as the preferred digital channel, securing the highest percentage of budget allocation over the next 12 months.

Going Deeper: 2021 is going to be a year of opportunities for OTT

YouTube's Satya Raghavan, ZEE5's Manish Kalra, Zubin Dubash of Shemaroo and Harguneet Singh from PubMatic shared their views on "OTT business trends 2021" while speaking at vdonxt asia week.

PubMatic establishes global integration with LiveRamp on Identity Hub

Partnership ensures improved omnichannel addressability across new channels, including mobile in-app and connected TV.