Results for 'PubMatic'


PubMatic releases new Playbook for Mobile App Publishers in APAC

Report Outlines How APAC Mobile App Publishers Can Capture Increased Brand Spend.

New Study finds programmatic in-app Advertising helps drive brand affinity and customer engagement in APAC

As advertising budgets in APAC shift towards digital media, mobile in-app has emerged as the preferred digital channel, securing the highest percentage of budget allocation over the next 12 months.

Going Deeper: 2021 is going to be a year of opportunities for OTT

YouTube's Satya Raghavan, ZEE5's Manish Kalra, Zubin Dubash of Shemaroo and Harguneet Singh from PubMatic shared their views on "OTT business trends 2021" while speaking at vdonxt asia week.

PubMatic establishes global integration with LiveRamp on Identity Hub

Partnership ensures improved omnichannel addressability across new channels, including mobile in-app and connected TV.
People Spotting

PubMatic elevates Sudipto Das as VP - Ad Solutions, APAC

Das has been with the digital advertising technology company for five years and was the Regional Director previously.

PubMatic announces prebid server-powered header bidding To drive ad pod optimization

PubMatic’s OpenWrap OTT aggregates 100% of video demand while creating a seamless TV-like viewer experience.

Total global ad spend declined slightly by mid-March: PubMatic report

The report by the digital technology company summarises the impact of COVID-19 on global ad spend. The impact varied greatly based on the advertiser category

PubMatic launches Audience Encore for publishers to monetise audience data

Audience Encore intends to deliver more control for publishers and data companies over their audience segments by offering granular control.

Who and where are the next 100 million OTT users?

Here's what industry experts have to say.
Guest Article

The future of Indian digital advertising is programmatic: PubMatic

Programmatic will grow from US$2.7 billion to US$6.8 billion for APAC from 2017 to 2020.