PVR Cinemas launches V-Pristine, a highly specialised cleaning and disinfection services
Currently, the service is available in Delhi-NCR, but the company aims to expand the services to Bengaluru, Hyderabad, Chennai, Mumbai and Kolkata shortly.
“Pushed ourselves to stay relevant”: PVR’s Gautam Dutta on
FMCG outing with microwavable popcorn
The cinema chain is all set to sell PVR-branded ready-to-make popcorn
on Amazon. The idea is to bring a slice of the theatre experience back
into the lives of people, at home.
“We now feel ready for offline marketing”: WOW Skin Science’s Madhur Acharya
The brand recently collaborated with PVR Cinemas, again. WOW’s marketing head talks about why offline sales are tempting for the eight-year-old, e-commerce brand.