Kapoor's association with the company will span 18 months, where he will represent a range of Radico brands, especially focusing on digital platforms.

The agency won more than 25 business accounts in the last quarter of 2023.

The partnership reflects the company’s commitment to sports and aligns with its proactive engagement in various athletic events.

The account was won post a comprehensive multi-agency pitch.

Mandate includes integrated media services for the brand.