The campaign is conceptualised by Xebec Communications.

The report also highlights that volume of ads featuring celebrity endorsements increased by 55% in ICC CWC’23 as compared to ICC CWC’19.

Bloom’s #BloomerLegend campaign explores a narrative of reliability, embodying a powerful reinforcement of its brand messaging.

Unlike most commercials, these sharp-edited, fun films feel more like mini-movies, showcasing everyday situations we all can relate to.

The TVC displayed Dravid in various roles, from a distracted driver to a jovial dad cracking jokes.

Rahul Dravid will endorse BPCL's iconic Pure for Sure initiative and range of MAK lubricants.

The digital film features Rahul Dravid playfully tossing a cricket ball to a kid, but as the ball passes through different hands it symbolizes the different stages of dry-fruits adulteration.

Dravid will feature in LMC’s upcoming 360° campaigns, propelling LMC to expand its pan-India reach.

After all, creating memorable advertising requires not just high creativity, but also a deep understanding of the brand and the product category.

The creative head, McCann South, on how CRED's much-loved 'Indiranagar ka gunda' ad has one foot stuck in the 'cancel culture' trap.