The campaign conceptualised by Publicis Worldwide and Saatchi Propagate portrays a wide spectrum of brides from diverse backgrounds at different stages of lives.

Conceptualised by FCB Ulka, the core theme of the campaign revolves around the essence of Diwali, when families and friends unite to celebrate.

The actor is seen promoting the brand's new 'Essence of Himalayas' range.

As part of the endorsement, the actress will be seen as the face of the brand, promoting its contemporary fashion jewelry and accessories.

The brand’s new campaign, “Sitaare Aise Hi Nahi Bante Mehnat Karni Padti Hai AM To PM”, talks about the power of perseverance on an everyday basis in order to achieve one’s dreams.

The brand already has a strong base in South India, Rakul's presence will simply enhance their positioning further.