Should brands be cautious of associating with toxic influencers?
Political parties, just like brands, are investing in influencer marketing to appeal to the youth. However, what happens when a said influencer’s content begins to become toxic? Shouldn’t brand safety be a priority for all brands? Let’s ask some experts.
Will influencers decide how young India votes in 2024?
A number of A list influencers have recently been seen indulging in interviews and podcasts with leading politicians. afaqs! decodes if the trend will turn bigger in the run- up to the 2024 General elections.