The maiden campaign was conceptualised by Makani Creatives.

The global campaign also features a line-up of original icons including Zinedine Zidane, David Beckham, Run DMC, Pusha T and more.

As a part of the campaign, BGMI players will be urged to be bold and celebrate their authenticity in the Battlegrounds.

The campaign celebrates the spirit of basketball across the country and highlight its diversity and inclusiveness.

The company behind Bigg Boss’s favourite chutney dominates Ching's Schezwan Chutney market with 90% share, eyes expansion into spice and noodles.

The actor's recent brand endorsement choices single him out in only a single category.

The campaign, conceptualised by Lowe Lintas Bangalore highlights the transformative power of even the smallest steps taken towards a good lifestyle.

Working out is no longer a stoic activity you bear; it is time you go and enjoy it.

As part of this collaboration, Ranveer Singh will feature in a series of innovative formats across the brand’s on-ground and digital assets.

In its first campaign since rebranding, the brand has onboarded Ranveer Singh, Deepika Padukone, Ram Charan, and Trisha as brand ambassadors.