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Results for 'rebranding'
A new logo and a tagline: What is Eveready up to?
The brand’s Sr. VP goes behind the scenes with afaqs! on the revamp and the brand’s future.
Venkata Susmita Biswas
How not to name a brand
Landor & Fitch India MD Lulu Raghavan, and APAC business & marketing director Manil Dodani, on the challenges of naming start-ups and the role AI plays in the process.
Rebranding is in vogue, but does your brand actually need it?
We talk to experts on why suddenly, many brands have taken the rebranding route and the things one must be careful about, when rebranding.
Nokia breaks free of its legacy shackles, will its rebranding exercise bear fruit?
Brand experts dissect the new logo of the Finnish mobile brand that is now transitioning to become a 'B2B technology innovation leader.'
Spot the differences - Deccan Herald announces rebranding efforts
Zee Cinema & ZeeQ unveil new look
Hero's story takes the anthem route with AR Rahman