Results for 'redBus'

Marketing

Why has redBus avoided the advertising route on IPL post-2019?

Pallavi Chopra, CMO of redBus, discusses forgoing a partnership with IPL 2024, hyperlocal marketing strategies and shifts in media mix post-COVID.
Advertising

redBus' latest film redefines third-wheelers V-Day as a day for self-indulgence

Additionally, third-wheelers can enter to win free bus tickets for a full year through its Instagram contest.
Advertising

redBus unwraps #EveryonesChristmas: Homecoming to celebrate diversity

The short film depicts Christmas in India as a melting pot for different cultures and generations.
Advertising

Allu Arjun highlights importance of comfort and savings in redBus' latest campaign

The two 30-second ad-films were released innovatively as a ‘leak’ on fan pages of the actor on Instagram.
Advertising

Brands release their versions of love stories in V-Day campaigns

Manforce, KitKat, Bumble, redBus, Campus and others have showcased interesting themes in their ads to celebrate the festival of love.
Marketing

redRail from redBus got promotional rights in New Delhi railway station

redRail, the authorized IRCTC partner and rail ticketing app from redBus has obtained platform naming rights, including other promotional rights of platforms.
Advertising

redBus launches new campaign with Allu Arjun

The ad-films will be rendered in 7 languages on digital platforms and national and regional TV channels.
Advertising

redBus announces Allu Arjun as its brand ambassador

Allu Arjun will spearhead all major campaigns for redBus, while being the face of the brand.
Advertising

redBus’ festive campaign calls out the ‘natak’ while booking offline bus tickets

It portrays the hardships associated with non-digital methods and urges travellers to try redBus.
Advertising

redBus offers COVID-safe trips to employees returning to work city

redBus's latest ad campaign highlights the brand's Safety+ program, which includes precautions like regular bus disinfection, temperature checks, etc.