From being seen alongside Michael Jackson back in the day, to today's face Salman Khan, Pepsi's history of siding with the underdog has seen a shift.

The Cola brand has yet again extended moment marketing to celebrity endorsement, with no possible long-term association. Does it work well?

With this Sonu Sood joins Dabangg co-star and Pepsi brand ambassador Salman Khan who kicked off the digital-forward campaign last week.

The hashtag challenge urges viewers to maintain social distancing by switching up their greetings; and shooting a video with the filter on TikTok.

The new hand sanitiser is the first of Khan's newly released grooming and personal care range called 'Frsh'.

This summer’s ‘Thanda Thanda Cool Cool’ ad comes with a ‘Chamatkaari Champi’ proposition.

With his quirky coolness and swag Salman Khan becomes the new icon of Navratna oil, popularly known as ‘Raahat Raja’.

The TVC idea revolves around a highly relevant creative insight in today’s context, especially the youth.

The TVC features Salman Khan and is part of #HarGhoontMeinSwag campaign.

The #SwagSeSolo anthem features brand ambassador Salman Khan.