The new Pepsi ad featuring Bollywood star Salman Khan in a peak winter setting counters seasonality of the segment.

Buy a 600 ml Pepsi for Rs 30, instead of Rs 35. It’s the second time in the last two months that the cola giant has released a limited-edition pack.

The brand has deserted its ‘fairness’ proposition and stresses on being “andar se fair” with “bhai ki cream”.

The cola giant had introduced a 1.25-litre pack at Rs 50 during the Dream11 IPL meaning there’s enough Pepsi for everybody.

The brand apologises after religious-minded netizens bashed its Navratri themed social media posts.

The head, Hindi mass entertainment and kids TV network, Viacom18, talks about Salman Khan, IPL, among other things.

Mahesh Shetty, head, network sales, Viacom18, says he is approaching the show with "positivity"

From being seen alongside Michael Jackson back in the day, to today's face Salman Khan, Pepsi's history of siding with the underdog has seen a shift.

The Cola brand has yet again extended moment marketing to celebrity endorsement, with no possible long-term association. Does it work well?

With this Sonu Sood joins Dabangg co-star and Pepsi brand ambassador Salman Khan who kicked off the digital-forward campaign last week.