After RBI's action against Paytm Payments Bank, several banking and fintech companies have brought out ads harping on the concept of trust, an essential attribute in all financial products.

Its goal is to promote the exploration of personal desires while ensuring the needs of their loved ones.

The festival is scheduled for January 20 to January 28, 2024.

The film features individuals making informed decisions with SBI Securities' support and research plans.

The Sony program has a brand mention every few minutes in the show. Yet, it pulls it all off without hindering the audience's viewing experience.

The account was after a multi-agency pitch.

Introducing Titan Pay – the stylish contemporary watches that enable fast & hassle-free transactions through YONO SBI for today’s Smart Consumers.

As per the mandate, the agency will handle the entire gamut of digital duties – Paid Media, Social Media, Creative, SEO and ORM (online reputation management) for the brand.

Here is a quick look at the campaign and its ad films.