Industry heads weigh in on the importance that performance marketing and brand-building initiatives hold in the marketing journey of a startup.

The new campaign from Scaler comes when the tech and startup sector faces challenges around profitability and productivity.

Manish will lead the Data Science & Machine Learning business, providing differentiated and aspirational offerings for technical skilling.

The agency will collaborate with Scaler and foster the brand’s propositions with innovative and robust communication narratives.

It is part of the brand's ongoing campaign championing 'impact-driven' tech talent.

The edtech brand brands itself as superior to all these unis and “III” for the “exam of life” where skills trump a degree.

Rahul Karthikeyan joins as CMO, Anu Nair as creative head, and Ranjeet Kumar and Manmeet Singh Akali as co-heads of brand & content.