First major spot after McCann Worldgroup and Scarecrow M&C Saatchi were picked to service the ruling party’s creative account.

The films have been conceptualised and executed by Scarecrow M&C Saatchi.

The appointments are a move to preserve the culture of advertising that is under threat says the agency.

The film is about a business owner whose factory is at a standstill due to a shortage of funds.

Previously, he was working as Senior Creative Director & Head of Content, Serpo Scarecrow M&C Saatchi.

To head Firefly, Scarecrow has got on board, real estate expert, Sarat Sinha.

It created awareness around it through a film and radio spot with the voice of Rohini Hattangadi.

The brand will be handled by the agency’s Mumbai office.

The brand will be handled by the agency’s Mumbai office.

Prior to this he worked with Lowe Lintas and before that, he was in Leo Burnett Orchard.