In the campaign, Johar openly shares his parenting experiences when Ruhi and Yash were born.

The campaign leverages tongue in cheek humour, to highlight the importance of the role of pH 5.5 based products for healthy hair and scalp.

He is taking a break right now and will then work on “building something.”

The campaign reaffirms Sebamed’s commitment towards transparency in communication & providing science-backed skin & hair care products with pH 5.5 benefits.

The campaign highlights that a newborn baby’s skin is very sensitive and thin almost like a paper and urges consumers to switch to Sebamed products with pH 5.5 right from day one.

Men just want the hair on their heads to stay, says the actor.

The bench upheld the High Court order, which said that the advertisements launched by USV in January 2021 denigrated and disparaged HUL’s products.

The campaign highlights scientific superiority of Sebamed acne care products and the relevance of pH 5.5 in preventing acne and reducing recurrence.

HUL sued against Sebamed's 2021 campaign claimed that HUL soaps Dove, Lux and Pears had high pH - unsuitable for sensitive skin.