Results for 'Sebamed'


Sebamed to continue airing ads featuring Lux, Pears and Dove with tweaks

The ad featuring Dove will continue with no change, and the ones with Lux, Pears and Santoor will continue after removing the segment relating to detergent bar.
Points of View

Will science-led persuasion shape marketing in 2021?

Using lab results and scientists in lab coats, is science-based marketing the way forward for brands in 2021? Which categories are most likely to embrace it?
Editor's Note

Secret superstars of Sebamed’s ads: the NABL, the pH scale, litmus paper

As Sebamed and HUL have it out in court, over the former’s recent ads, we deconstruct the jargon this battle is hinged on.

Here’s ASCI’s response to the Sebamed-HUL saga

The Advertising Standards Council of India says that it hasn’t received any complaints so far.
Points of View

By rubbing HUL the wrong way, has Sebamed been smart or stupid?

In just a few days, Sebamed, thanks to its ads, got written about by countless news outlets. That's great PR. But is it worth the legal backlash?

HUL’s Pears responds to Sebamed’s jab, reiterates its purity and transparency

This after Sebamed called out Pears and claimed its pH matches the pH of Rin, the detergent bar from HUL.

What made OTC skincare brand Sebamed attack HUL's star soaps Lux, Dove and Pears?

In conversation with Konark Gaur, Sebamed India’s marketing head, we break it down one piece at a time. The ad war of soap pH levels has turned into a legal battle.

What is pH, and why is it in the news lately courtesy Sebamed?

Ever since Sebamed’s campaign came out, this two-letter word has taken centre stage.

HUL's Dove responds to Sebamed's 'mild pH' claims with print ads that reiterate gentleness

The print ad comes hot on the heels of Sebamed’s print and outdoor ads that pull up major soap brands like Dove, Lux, Pears and Santoor.

Sebamed launches first ever campaign in India to educate new age moms and to-be-moms

Developed by Lowe Lintas, the campaign will run across traditional as well as digital and social media platforms for six weeks.