Results for 'Sebamed'


Sebamed rallies for pH levels again

This time, it is for its line of baby care products.

Sebamed rolls out ‘Never Give Up’ anthem composed by Shekhar Ravjiani

The brand has partnered with sports icons, like Deepa Malik, Manasi Joshi, Sania Nehwal and Sunil Chhetri, for its #BackToNormal digital campaign.
People Spotting

Sebamed's Konark Gaur joins Marico

Gaur has joined the FMCG major as business head - New Foods
People Spotting

Sebamed India’s head of marketing Konark Gaur moves on

Gaur joined Sebamed from General Mills in May 2019.

Sebamed talks about scalp pH in new shampoo ad...

The new ad is extension of their 'Sirf Science ki Suno' campaign and advertises for an anti-hairfall shampoo.

HUL wants you to move beyond a soap’s pH and use your common sense

Post the Sebamed saga, the FMCG giant has launched a microsite dedicated to one point - there’s more to a soap that just its pH levels.

Supreme Court allows Sebamed to air its pH balance ads mentioning competitors

The court has asked the brand to refrain from naming Rin as it is a detergent bar but the ads naming Lux, Dove and Pears can be aired.
Points of View

Sebamed, Neobar, Tetmosol… are medicated soaps sexier than beauty soaps?

Science seems to be the most attractive marketing tool today. Why else would so many ‘prescription soaps’ go mainstream lately?

Sebamed to continue airing ads featuring Lux, Pears and Dove with tweaks

The ad featuring Dove will continue with no change, and the ones with Lux, Pears and Santoor will continue after removing the segment relating to detergent bar.
Points of View

Will science-led persuasion shape marketing in 2021?

Using lab results and scientists in lab coats, is science-based marketing the way forward for brands in 2021? Which categories are most likely to embrace it?