Hoon joined the company as CEO in 2021.

Our guest author says that the once under-indexed audience segment will soon become the focus of brands and marketers to communicate their messages.

With Ravi Dubey as its face, the campaign, titled ‘Sabse Alag, Sabke Liye’, aims to deepen awareness and increase reach.

The FTA channel has witnessed phenomenal growth since it came on DD Free Dish in April this year.

In her new role, Simran will leverage her experience and insight to provide strategic direction to create new opportunities for The Q in India thus driving the organization’s overall growth.