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Results for 'Sleepwell'
By
Ubaid Zargar
Marketing
Sheela Foam’s rebranded Kurlon eyes brand buzz with ICC T20 World Cup
The brand’s CEO and Ogilvy’s Piyush Pandey walk us through the new identity and what it means for Kurlon.
By
afaqs! news bureau
People Spotting
Sleepwell announces Ajay Pandey’s promotion to Vice President- Marketing
Ajay was previously serving as head of media at the company.
By
Yash Bhatia
Advertising
Sleepwell hits snooze on celebrity endorsements amid back-to-back campaigns
Nilesh Mazumdar, CEO, Sheela Foam explains the idea behind two back-to-back campaigns, media mix, avoiding celebrity associations, and more.
By
afaqs! news bureau
Advertising
Sleepwell unveils 'Did You Sleep Well?' campaign promising quality rest
The campaign comes with the philosophy 'there is comfort in comforting others'.
By
afaqs!
TV
Gift Well with Sleepwell
By
afaqs! news bureau
Advertising
RepIndia wins the digital and creative mandate for the Sleepwell
As part of their responsibilities, RepIndia will partner with the brand’s growth through innovative and disruptive marketing & communication strategies.
By
Abid Hussain Barlaskar
Marketing
Sleepwell launches DIY custom mattresses with dual surface types
The double mattresses under the Cocoon line offer varying firmness for the two different sides of the bed which can be changed as required.
By
afaqs!
Companies
Sleepwell donates 10,000 bedding units to support the nation in its fight against COVID-19
Partners with the Government to set up the world’s largest isolation facility.
By
Ananya Pathak
Marketing
Kya aapke mattress mein Neem hai?
As categories across the board hatch ways to make themselves relevant in a COVID-struck market, we analyse Sleepwell’s Neem-infused bed.
By
afaqs!
Companies
Sleepwell ramps up manufacturing to aid healthcare during Covid-19 crisis
Sleepwell supplied approx. 10,000 mattresses and foam sheets to hospitals and quarantine centers.
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