Results for 'Sony YAY!'


With 'Taarak Mehta Kka Chhota Chashmah' Sony YAY! woos kids and parents with animation; advertiser net widens

Along with Taarak, the kidcaster plans to launch a total of 10 shows in FY22; eyes a top-five spot

High on viewership, low on ad revenue: Bumpy road for kids broadcasters

While the kids genre grew and now dominates, at 7.4 per cent of the overall TV viewership, in terms of advertising, it gets three per cent of the total ad volumes.

Sony YAY! brings Honey Bunny show with Kapil Sharma

The show is slated to release on October 12.

This Teacher’s day Sony YAY! celebrates with their ongoing annual property, Heroes Behind the Heroes

Recognizing their efforts and contribution for being the driving force behind today’s icons, the channel celebrated eminent personalities like Divine, Remo D'Souza, Dinesh Lad, Dilip Vengsarkar, Pullela Gopichand, Afroz Shah and Ria Sharma

"Kids remain an under-indexed genre on television": Leena Lele Dutta


Sony YAY! appoints Beanstalk Asia as creative agency