Results for 'Sony YAY'

Media

Sony YAY! announces first 'Taarak Mehta' telefilm as well as new show episodes

The new telefilm will be titled 'Tapu and the Big Fat Alien Wedding'.
Media

57% kids prefer watching TV, while 10% prefer OTT: Searchlight 2022 report

The survey, conducted by Sony YAY! and Kantar Research, reveals that younger kids prefer television, while older kids lean towards OTT platforms.
Interviews

“Our focus is to take kids' universe outside of TV and make sure they stay with our characters”: Leena Lele Dutta, SPNI

Ahead of the upcoming summer season, Sony YAY! has released a fresh content line-up. A chat with the business head, Sony Pictures Networks India, kids’ genre.
Media

Are children's channels driving girls away?

Is it the dearth of female leads that pushes the girl viewers away? Or is the absence of female viewership the reason for the dearth?
Media

With 'Taarak Mehta Kka Chhota Chashmah' Sony YAY! woos kids and parents with animation; advertiser net widens

Along with Taarak, the kidcaster plans to launch a total of 10 shows in FY22; eyes a top-five spot
Media

High on viewership, low on ad revenue: Bumpy road for kids broadcasters

While the kids genre grew and now dominates, at 7.4 per cent of the overall TV viewership, in terms of advertising, it gets three per cent of the total ad volumes.
Companies

Sony YAY! brings Honey Bunny show with Kapil Sharma

The show is slated to release on October 12.
Companies

This Teacher’s day Sony YAY! celebrates with their ongoing annual property, Heroes Behind the Heroes

Recognizing their efforts and contribution for being the driving force behind today’s icons, the channel celebrated eminent personalities like Divine, Remo D'Souza, Dinesh Lad, Dilip Vengsarkar, Pullela Gopichand, Afroz Shah and Ria Sharma
Interviews

"Kids remain an under-indexed genre on television": Leena Lele Dutta

Digital

Sony YAY! appoints Beanstalk Asia as creative agency