Results for 'Sony YAY'

Guest Article

Keep it simple, not silly

Our guest author presents a guide for brands to create connections with kids.

Sony YAY! unveils its robust festive line-up along with exciting multi-platform initiatives

The channel explores new formats through an array of new shows.

Japanese anime series 'Naruto' to launch on Sony YAY!

Based on Masashi Kishimotos’s top selling manga, it will be launched in five languages.

Sony YAY! launches in Malaysia in Tamil

The channel entered the Malaysian market on 1st July 2022 to expand its presence further across the South Asian region.

Sony YAY! announces first 'Taarak Mehta' telefilm as well as new show episodes

The new telefilm will be titled 'Tapu and the Big Fat Alien Wedding'.

57% kids prefer watching TV, while 10% prefer OTT: Searchlight 2022 report

The survey, conducted by Sony YAY! and Kantar Research, reveals that younger kids prefer television, while older kids lean towards OTT platforms.

“Our focus is to take kids' universe outside of TV and make sure they stay with our characters”: Leena Lele Dutta, SPNI

Ahead of the upcoming summer season, Sony YAY! has released a fresh content line-up. A chat with the business head, Sony Pictures Networks India, kids’ genre.

Are children's channels driving girls away?

Is it the dearth of female leads that pushes the girl viewers away? Or is the absence of female viewership the reason for the dearth?

With 'Taarak Mehta Kka Chhota Chashmah' Sony YAY! woos kids and parents with animation; advertiser net widens

Along with Taarak, the kidcaster plans to launch a total of 10 shows in FY22; eyes a top-five spot

High on viewership, low on ad revenue: Bumpy road for kids broadcasters

While the kids genre grew and now dominates, at 7.4 per cent of the overall TV viewership, in terms of advertising, it gets three per cent of the total ad volumes.