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Results for 'SRK'
By
Nisha Qureshi
Marketing
How legacy, content, and engagement fuelled KKR's iconic 17-year IPL innings
Binda Dey, group CMO, Knight Riders Sports speaks about KKR’s new podcast IP, the brand’s positioning and marketing plans
By
Nisha Qureshi
Media
Zee Cine Awards 2024 sets revenue records; Maruti Suzuki Arena and Coca-Cola lead sponsor lineup
The property is eyeing a 20-25% increase in revenue compared to previous editions, says Sehgal.
By
Yash Bhatia
Advertising
Why Hyundai opted for a Bollywood-style action campaign with SRK and Deepika for the new Creta
Virat Khullar, AVP and vertical head, marketing, HMIL shares the strategy behind the campaign, TG, media mix and more.
By
afaqs! news bureau
Advertising
Shah Rukh Khan has inked more than 10 brand deals since January 2023
Accompanying the actor’s relentless box office success is his rise in the ad world. Here are all the new brands under SRK’s belt.
By
afaqs! news bureau
Advertising
Apple, Astral Pipes, Qatar Airways: SRK’s Dunki rides high on integrations
A look at all the brand integrations we could spot in Shah Rukh Khan’s Dunki.
By
Nisha Qureshi
Advertising
How Zoo Media’s integrated pitch approach helped them secure the ICC WC 2023 mandate
Suveer Bajaj discusses winning the integrated mandate for the ICC WC 2023, the execution of campaigns and Zoo Media’s focus on sports.
By
Yash Bhatia
Marketing
DTDC's filmy package: Reserves 10% of its annual marketing budget for SRK's 'Jawan'
Utkarsh Narain, head of strategy & marketing, shares insights on the objectives of the marketing budget allocation, outcomes, ad routes, & more.
By
Nisha Qureshi
Media
Jawan, Gadar 2, RRKPK and more: Blockbusters revive cinema ad revenue
The ad revenue for many cinemas and multiplexes has returned to 100%, and the momentum is expected to grow on the back of the festive season, say industry leaders.
By
afaqs! news bureau
Marketing
Jawan fever grips brands: Zomato, Bisleri, Muthoot and more collaborate
A number of brands across categories are collaborating with the movie ahead of its release.
By
afaqs! news bureau
Advertising
SRK and Zee News collaborate ahead of Jawan’s release
The actor is promoting both his upcoming movie as well as Zee News’ marquee show ‘DNA’.
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