Results for 'SRK'

Marketing

How legacy, content, and engagement fuelled KKR's iconic 17-year IPL innings

Binda Dey, group CMO, Knight Riders Sports speaks about KKR’s new podcast IP, the brand’s positioning and marketing plans
Media

Zee Cine Awards 2024 sets revenue records; Maruti Suzuki Arena and Coca-Cola lead sponsor lineup

The property is eyeing a 20-25% increase in revenue compared to previous editions, says Sehgal.
Advertising

Why Hyundai opted for a Bollywood-style action campaign with SRK and Deepika for the new Creta

Virat Khullar, AVP and vertical head, marketing, HMIL shares the strategy behind the campaign, TG, media mix and more.
Advertising

Shah Rukh Khan has inked more than 10 brand deals since January 2023

Accompanying the actor’s relentless box office success is his rise in the ad world. Here are all the new brands under SRK’s belt.
Advertising

Apple, Astral Pipes, Qatar Airways: SRK’s Dunki rides high on integrations

A look at all the brand integrations we could spot in Shah Rukh Khan’s Dunki.
Advertising

How Zoo Media’s integrated pitch approach helped them secure the ICC WC 2023 mandate

Suveer Bajaj discusses winning the integrated mandate for the ICC WC 2023, the execution of campaigns and Zoo Media’s focus on sports.
Marketing

DTDC's filmy package: Reserves 10% of its annual marketing budget for SRK's 'Jawan'

Utkarsh Narain, head of strategy & marketing, shares insights on the objectives of the marketing budget allocation, outcomes, ad routes, & more.
Media

Jawan, Gadar 2, RRKPK and more: Blockbusters revive cinema ad revenue

The ad revenue for many cinemas and multiplexes has returned to 100%, and the momentum is expected to grow on the back of the festive season, say industry leaders.
Marketing

Jawan fever grips brands: Zomato, Bisleri, Muthoot and more collaborate

A number of brands across categories are collaborating with the movie ahead of its release.
Advertising

SRK and Zee News collaborate ahead of Jawan’s release

The actor is promoting both his upcoming movie as well as Zee News’ marquee show ‘DNA’.